One of the leading principals of Learning Theory is that if you reward a
dog for a behavior, that behavior is likely to be repeated more often...
 

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Your dog comes running full speed towards you to greet you. You would like him to come and sit politely in front of you instead of jumping up on you. (Visualize the behavior you want.) When he reaches you, you can tell he's going to jump up so you quickly turn your back on him without saying or doing anything else (he wants to get close to you, you turn and thereby avoid reinforcing the jumping behavior.) He probably initially jumps on your turned back a few times, then gives up and eventually sits down (a normal fall-back behavior for dogs). You immediately turn around facing him and praise him for sitting and give him a treat (rewarding desired behavior). You will experience that after a few times of doing this, your dog will realize that sitting gets him the praise and the treat and he'll eventually automatically choose to sit in front of you instead of jumping, simply because it's more rewarding for him.